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wolfenbüttel
A diverse group of eight people sits or stands outside a charming building with timber framing and green-trimmed windows. They all wear matching green-and-orange sneakers and casual outfits, enjoying the sun. A couple of posters on the wall reference fashion cities and Wolfenbüttel. Tulips and a bottle of Jägermeister sit on a table nearby.
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White logo of 'Flowers for Society'. In the center of the logo is the silhouette of a deer.
White logo of 'Flowers for Society'.
Vote Wolfenbüttel

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Wolfenbüttel.

Orange campaign logo for Jägermeister and Flowers for Society, saying "European Capital of Streatwear".
Close-up of a sneaker with a wavy off-white sole, green and cream leather panels, dark brown textured side detail, orange laces, and the "Flowers for Society" logo on the side.

Vote Wolfenbüttel

White logo of 'Flowers for Society'. In the center of the logo is the silhouette of a deer.

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Wolfenbüttel
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Nestled in the German countryside, the quiet town of Wolfenbüttel - once solely known as the home of Jägermeister - is undergoing an unexpected transformation in its bid to become Europe’s streetwear capital. Excitement is high as the town hosts the buzzworthy sneaker collaboration, ‘The Deer’, led by its enthusiastic Minister of Style.

Drag

An older man with a white beard and glasses sits relaxed in a leather armchair, dressed in a tweed jacket, brown sweater, green pants, and colorful sneakers. He is in an elegant, vintage-style room with wood floors, trophies, a fireplace, and classic decor. A small sign on the desk in front of him reads “VOTE.”
A young man and woman stand side by side in a wood-paneled room with large windows and framed still-life paintings. Both wear matching green-and-orange sneakers. The man is dressed in a checkered vest and denim shorts, while the woman wears a white top, plaid skirt layered over brown pants, and holds a small handbag.
Close-up of a person standing outdoors, holding a tote bag that reads "I ❤️ Wolfenbüttel" with orange tulips peeking out. They are wearing colorful green-and-orange sneakers, white socks, teal shorts with lace trim, and a burgundy jacket.
A young woman and an older man sit side by side on a bench in a retro-style bowling alley. Both wear green-and-orange sneakers, white socks, and casual outfits. Behind them is a wooden wall with cubbies holding more pairs of matching sneakers.
An older man and a younger man pose confidently in a vintage-style room with green walls, wooden floors, and classic paintings. Both wear green-and-orange sneakers and casual, stylish outfits, blending streetwear with a refined setting. Trophies and skateboards with "Flowers for Society" branding are visible in the background.
A pair of beige, green, and orange sneakers with "Flowers for Society" branding sit on top of green bowling balls in a green plastic crate on a wooden bowling lane.

It's even got its own shoe.